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Search Engine Optimization

In the crowded marketplace of the Internet, it has become nearly impossible to achieve visibility without " search engine optimization ." Known as " SEO " among web design and e-commerce professionals, " search engine optimization " requires careful design of marketing material, so that search engines will be more likely to offer it to users searching the Internet for information.

When an Internet user types a keyword or key phrase into a search engine, the result is often several pages of website links related to the search term. Most often, the order in which these search results are presented is arranged according to the relevance of the site to the search item the user has entered. The search engine determines relevance on the basis of how certain keywords and phrases appear in the content of a website. The most strategically written and arranged content that can be achieved through website optimization and SEO techniques results in the website appearing at or near the top of the list of search results.

Website Optimization Services
Experience has shown that, unless a website comes up on the first page or two of those search results, it will probably never be visited. Users tend to click on the link to websites near the top of the list, and usually find a site they can use in those first few clicks. Without website optimization , it is unlikely that a website will rise above all of the online "noise" to come directly to the customer's attention.

Provoli Communications focuses on search engine optimization through a complex process of keyword analysis and phrase structure. By researching which keywords potential website visitors are using to find the client's competitors.

Provoli Communications has extensive experience providing website optimization across several industry sectors, including consumer products, energy companies, service organizations, restaurants, real estate, auto retailing, etc. The company offers several plans for creating "search engine friendly websites," designed into increase traffic and conversions for e-commerce clients.